How The Copywriter Helps The Entrepreneur

One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many delusions and self-deceptions. But the copywriter cannot spin straw into gold; to make convincing copy, they can’t work with unclear, inconsistent or self-contradictory ideas. As part of the briefing process, the copywriter can help the entrepreneur to iron out all these tangles in their thinking – provided the copywriter is prepared to put some tough questions to the person who pays their bill.

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Find Experienced DUI Atlanta Lawyer at a Registered Criminal Law Firm

If you or any of your relative has been accused of any crime, then you need to speak experienced and skilled lawyers including experienced DUI Atlanta lawyers. It is a fact that after finding involved in any case or your name is found in any criminal case, then your future becomes uncertain. Things become critical when you are placed under arrest. Moreover, failure to act in the best interest could result in disastrous consequences for your finances, your family and even your freedom as well. Some of the criminal and other cases include DUI, license suspension, drum crimes, theft and shoplifting, federal crimes, juvenile crimes, sex crimes, misdemeanors, probation violations, firearms and gun offenses, domestic violence and white-collar crimes.

As far as juvenile crimes are concerned, they can convert the entire life your children. Therefore, it is important to seek immediate solution for them from a reputed law firm. Calling experienced lawyers and attorneys is the first and foremost need, if you or any of your friend, relative, family member or colleague is charged against any case. Leading law firms not only provide you legal advice and assistance, but also provide you some added services. They take your needs to seal or remove your criminal records very seriously. They understand the impact of record, even when not convicted. Apart from this, they also make on your professional and personal life. However, before hiring the right professionals, it is also important to keep some essential points in mind. You should ensure that the professional lawyers are from a registered and reputed Atlanta law firm.

Find the Right Atlanta Criminal Law Firm to Get the Right Solution in Criminal Matters

Among a number of acclaimed law firms in the United States of America, the name of Rayasam Law Firm P.C. comes on the top. Having been on the forefront for last many years, the leading Atlanta criminal law firm is all set to exclusively help clients handle criminal legal matters successfully. Lawyers at this leading firm work with the same approach to each case along with focus on specific strengths and challenges of particular case and craft a detailed plan for resolutions. There are a number of added benefits of reaching at this acclaimed site. Find a reputed and registered Atlanta Law firm from where you can hire experienced DUI Atlanta lawyers. The Rayasam Law Firm PC is also one such reputed law firms in Atlanta Georgia.

Questions to Ask When Searching for a Small Business Banking Account

The bank a small business owner chooses to bank with is critical to the success of a business. Choose a bank that takes too many fees out, or one that doesnt offer the services a small business needs, and the success of the business is on the line. Conducting research before choosing which bank you use for your small business banking is critical. If you are in the beginning stages of your bank research, the following questions can help you determine if a bank is right for your small business.

The first question you should ask is what banking options the bank provides your small business. Every small business is different, and the banking options one business needs will vary from another. Determining what features are offered, and how they help your small business can help you determine if a certain bank is right for your small business banking needs. Some questions to consider asking include if a bank provides online access to bank accounts, the ability to choose remote checking, and the option to directly deposit checks and money remotely. Once you have determined what features and banking options are being offered to your small business, you can determine what bank offers you the most.

The second question you should ask is what, if any, potential is there for accessing small business loans. Some banks include in their small business banking features the ability to easily gain access to small business loans. If there is reason to believe that your small business may need to apply for a loan sometime in the future, then a bank that offers easy access to a small business loan might be beneficial. If a small business loan is not on the horizon, then the small business loan feature doesnt affect your decision on which bank to use.

The third question you should ask is what bank fees will your small business occur over time. Small businesses will sometimes incur thousands in bank fees over a period of time. Asking what bank fees are can help you assess whether a particular bank is right for your small business banking needs. Banks fees to consider include account holding fees, fees to access online accounts, transaction fees, debit card fees, and remote banking fees. Once you have determined what fees are being assessed by which bank, you can determine which bank is the best choice for your small business.

Alternative Investments The Modern Way To Gain Higher Returns

Alternative investments tend to provide to the investor a platform that enables earning of money with much fewer risks involvedand a higher ROI (return on investment). It can also be referred to as investments in hedge funds however it is all strategy related. Some alternative investment strategies may includeconvertible arbitrage, fixed income arbitrage, short bias and equity of market neutral. In most cases financial institutions are the holders of the alternative investments. Although these investments are controversial because of the lack of regulation, still economic analyst gives their views on them. They are also subject to scrutiny by politicians and sometimes lack proper disclosure.

The best thing about alternative investments is the rate of very higher returns than the traditional ones. There are many investment plans like giving by AIM (Alternative Investment Market). Established in 90s this platform has turned out to be more useful than the former Unlisted Securities Market, giving investors a chance to gain some profit and pool in the capital. AIM works for the small investors who are potentially not eligible to be listed in the stocks and gives them a free hand with respect to rules and regulations. Although there are some regulations but they do not torture the investor to increase their capital. The most important feature of AIM is that is does not stop investors by putting a check to the number of shares they can issue in the market. This facility gives investors a chance to increase their ratio in the market without much struggle. In the past few years it has also been seen that some investors with their proper time management and skills have managed to make way to enter the main market after successful results achieved in AIM. The London Stock Market has is the proud founder of AIM and had proved to be a rising star in alternative investments.

It is important to understand that investments are risky therefore wherever you invest in something it is important that care shall be taken. It must also be kept in mind that you are sure that you understand the business you are actually investing in. According to experts investing in your own business or some business that you understand is the key to success. Secondly, the management must be on its toes to make sure that a proper check is being kept on where the expenses are being done. Good investments can be done only if it is realized that the results are not hard to achieve if proper measures are taken.

Alternative Investments only require extra care as they are more risky. For instance if you are investing in some art items, you must be sure that you are actually trying to invest in the original one. To be successful in alternative investments it must be made sure that you understand what a man of ordinary diligence would do in similar circumstances.

Different Types Of Mortgage Modification Scams

One of the kinds of scams that the government is quick to crack down on is foreclosure consultants offering false loan modification services to homeowners facing the loss of their homes . While the government is providing its own modification programs, it is also going after a number of fraudulent schemes that have been used to trick borrowers .

There are a large number of scams that target foreclosure victims, but the loan modification one may be the easiest for the criminals to engage in. The general way it works is that borrowers pay hundreds or thousands of dollars for the services of a loss mitigation company. After signing the agreement and taking the payment, however, the company provides almost no services, resulting in the borrowers losing the property.

Many mortgage modification scams are almost entirely made up of borrowers paying money to a company which then sits on the cash, performs almost no services, and simply disappears or denies giving a refund after thehomes is auctioned. There are hundreds of complaints about such companies, and it seems as if the attorney general of one state or another shuts down a new one every week.

However, there are some differences on the theme, as well. For instance, some loss mitigation companies will take borrowers money and obtain an unaffordable modification program, even if there is a chance to negotiate with the financial institution for a more beneficial arrangement. The company obtains the first, easiest modification possible, presents it to the borrowers, and declares its work done. Unfortunately, though, an unaffordable plan will not help borrowers remain in their houses.

Another variation on the scheme is simply to charge borrowers to attend loan modification seminars. This may be as part of a larger program to help them negotiate for better loan terms, although the seminars can cost upwards of several thousand dollars. If the borrowers do not attend the seminar, they will not receive help from the foreclosure scam company, which will blame the failure on the borrowers.

A final scam related to loan modifications that is being heard of more often is companies charging for loan audits that are performed by someone other than an attorney. Information provided in these audits is also often unnecessary, as the claims that the borrowers are encouraged to raise are barred by the expiration of the statute of limitations for that particular argument. For thousands of dollars, borrowers are told what will not work in defending their homes.

Unfortunately, many borrowers are taken in by these and similar scams every day. States are most often behind in prosecuting and shutting down these companies because there are simply so many of them, and the dollar amounts they steal from borrowers are relatively small. Thus, it is up to the borrowers themselves to make sure they are dealing with a trustworthy company or individual who is offering them foreclosure help or negotiation services in the pursuit of a loan modification or other workout option.

Online Shopping In India The Indian Online Shopping Trend

With the internet boom and technological advancement, the world is all operating online today. India being a chief IT player is stepping ahead keeping at pace with the global standards. Online downloads, browsing and online transactions has taken a leap in the past few years in the country. A prominent instance of the same is marked by the emergence and rise of online shopping in India. Buying gifts and other necessities was a western concept that took some time to seep in to the Indian subcontinent. Previously, Indians only used to opt in for online transaction for goods and services that were unavailable in the country. Today, customers purchase online books and gadgets online that can also be secured from the city malls. This shows a remarkable change in the buying behavior of the audience at large.

One of the reasons why online shopping in India took time to catch up was, the online payment options and the technology used for the same. There were online shopping portals where the third party operations in payment and billing were less stringent. This led to payment complexities and errors that resulted in loss of money. With the development in software and technological applications, the scenario has changed completely. It took time for the customers to let go off their inhibitions and shop at ease. The advent of the cash- on -delivery option however made more and more Indians to shop online.

However, it is seen that online shopping has steadily increased in the northern, southern and western part of the country, namely the metropolises of Delhi, Chennai and Mumbai. The eastern part, however took time to progress. One of the major reasons was that not every online shopping portal had delivery channels in this part of the country. Today, the eastern region is gradually rising up to online buying and other allied transactions.

Websites that cater to online shopping in India have several verticals from where customers can choose. The various domains are retail, electronic goods and gadgets, consumer durables and home appliances, fashion and apparel, beauty and wellness, books and paintings and so on. Lifestyle too is a domain that is progressing fast. There are online shopping websites in India that offers lifestyle goods such as scented candles, aromatherapy kits, spiritual and holistic healing kits, essential oils, incense sticks and many more.

Online shopping in India has allowed several entrepreneurs and dealers too promote their goods across various states and promote their business.

Online Shopping India-electronic Shopping Store

Shopping has always been an integral part of our life. It has always been a physical affair. But now with the changing time, the world today stands on a digitized platform and so do our lifestyle.This digitized era has witnessed a paradigm shift in the shopping. From the physical affair, now shopping has become a virtual affair. To make it simpler, now the shopping is possible on the internet. The customers can now shop whatever they want, sitting at home.

There are numerous webshops which enables the customers in buying almost all the goods and products which together form their shopping needs. For instance, Retailmart is a virtual shopping store that fulfils all the modern demand of the customers.A webshop is divided into many sections and further into many categories. This enables the customers in shopping quickly the most suitable goods and products.

To know more on the electronic shopping, follwing are few of the sections among many of them available at an e-Shopping Store.

Buy Electronics Online
The customers can buy online, all sorts of electronics that they need in their daily life. For instance, theinternet shopping store like Retailmart provides the customers with the latest electronics like LEDs, LCDs, Television, DVD Players, Home Theatures and many more sitting at home.

Buy Mobiles Online
Mobiles are the most important tool in this age of communication. A webshop keeps their store updated with the latest mobile with all the updated technology. The customers can order the best suitable mobile sitting at home.

Apparels Online
The electronic shopping stores enable the customers in buying the most fashionsble and trendy apparels online. May it be a party wear or may it be the formals for the office use, the customers can buy all the modern and ethnic wear online.

Buy Luggage Online
A virtual shopping store provides the customers with many of the exclusive Luggages online. The customers can buy online the Luggages which would fulfil all their travelling needs. The youths can buy the stylish and trendy bags which would enhance their style and attitude.

Home Appliances Online
Home Appliances are those products which is very important to make the human life comfortable. The customers continuously look for the latest applainces while shopping. The online shopping stores like Retailmart for an example enables the customers to buy online the latest Home Appliances at a very attractive price.

Gifts & Flowers Online
A webshop is the best platform for shopping the gifts and flowers online. The customers can buy the best gifts and other related things for all sorts of occasions. Moreover, the customers can buy online food and wine, cakes and sweets and many more that adds to your celebration.

Apart from all the things mentioned above, the customers can buy online many important things like Jewelleries, Cameras, Books and Magazines etc. A webshop is the modern style of shopping. The customers can shop at their comfort and luxury.